Demonstrates how management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This work guides you through creating strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the [...]

For undergraduate courses in Entrepreneurship and New Venture Creation.

Inspirational and informative—introduce students to the process of entrepreneurial success.

There has never been a more exciting and opportunistic time to study entrepreneurship. Around the world, the current [...]